Handy Google Secrets Everyone Should Know

The search engine powerhouse, Google, is utilized each and every day by people during their professional and private life. With this being said, do you think you're a master of Google? Whether you are using it for your own private use or to better your organization, there are a lot of secrets and easter eggs that can transform your search experience on Google. The best SEO agency in South Jersey is here to spill the beans. 


Advanced Search Functions  

Everyone can make their way to typing within the Google search bar to have a result appear. However, Google’s algorithm over the years has only gotten better and stronger. There are many different advanced search functions that have been added to the search engine giant. 


If you are ever looking for a particular topic or theme, you can add the phrase “related:” to the front of your search query. This phrase will generate similar topics and themes related to the specific search query entered after the “related:” tag. This search function can be useful when conducting research on competitors, keywords, and content generation easier. 


The Google search bar can be used similar to a social media search bar as well. The “@” symbol placed before a user's social media handle will immediately display the profile you are looking for. Whereas, if you typed in “will smith’s Instagram” you might have to take slightly longer to come across the famous actor’s account. This “@” function allows you to see similar information that Twitter displays, such as mentions, similar account handles, and people with the same name. 


Google’s advanced search functions allow you to access a website’s cache. A website’s cache information can be useful in telling the user how often a site is being crawled or identifying information about a page that is currently down. 


Google Provides SEO Tips Frequently

Google isn’t the secret giant of the digital marketing world. They understand their value to organizations and agencies alike and are pretty vocal about it. Google routinely releases and updates its own set of SEO guides for beginners, strategists, and developers alike. These guides can help novice marketers to get into the space and help veteran SEO technicians learn something new. 


On top of these guides, Google has held large Google Camp events since the late 2000s. These conferences are not a boot camp for coders and developers, but more of a conference of leading thought leaders from a variety of industries. The Google Camps discuss how worldly issues are affecting how they conduct business and how it can pertain to other industries. It is more or less a giant “building for the future together” conference of some of the biggest names around the world. 


Google Can Provide Search Results Within Websites

Google is not only a search engine for websites. Google has the ability to go deeper than just searching for particular websites. If you use the command “add site: [website],” you can have google search a website’s content for a specific keyword or keyword phrase. This allows users to instead of looking at the entire web, but focus on a search within a particular website and its subpages. 


We hope these tips help!

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